品牌改造 — Ramen Utsuke
Brandshift–Ramen Utsuke
Branding | UI Design | Web Design
This project was aim to rebrand a Baltimore-based Ramen restaurant, Ramen Utsuke, online order service. Located near inner harbor area, the visual identity of Ramen Utsuke was designed to shift its target audience to a broader audience like healthy-pursuing females. Instead of using red as a usual color for a Ramen restaurant, green provides a clean and fresh impression to guests. The pictorial logo represents chopsticks and a ramen bowl with soup. Here also highlights each ramen’s calorie so visitor could view information of each ramen to control daily calorie consumption.
New Logo
New Button
Display
Hover
Desktop Version
Mobile Version