品牌改造 — Ramen Utsuke
Branding | UI Design | Web Design
This project was aim to rebrand a Baltimore-based Ramen restaurant, Ramen Utsuke, online order service. Located near inner harbor area, the visual identity of Ramen Utsuke was designed to shift its target audience to a broader audience like healthy-pursuing females. Instead of using red as a usual color for a Ramen restaurant, green provides a clean and fresh impression to guests. The pictorial logo represents chopsticks and a ramen bowl with soup. Here also highlights each ramen’s calorie so visitor could view information of each ramen to control daily calorie consumption.