行銷活動計畫

MilkBox Campaign Project


Campaign Design | Posters | Banner 

This project is aimed to define and rebrand a local brand identity through a series of campaigns in Orange County, California.  
MilkBox is a Boba tea shop based in Orange County, California. Gradient color of the boba tea is the main feature of this brand. Three milktea in the photos are their most popular in the store so I chose to use more realistic photographs to interpret their identity of tea. When I took photographs by Nikon D40x, I captured the moment of the drops of water on the cup which makes them more dramatic and appealing. The bottom of cups are showed on the bottom edge of the posters to make the posters have a vision in three dimension.
The speech-bubble stroke in the center of posters make audiences focus on the gradient colour in photos. Also, it represents a microscope to attract people to see what ingredient it has in the milk tea. 



MilkBox Posters Design